We worked with the leadership team to establish Ocean Technologies Group following a private equity acquisition of six leading maritime technology providers.

The new brand provided vital confidence to existing customers and set the course for growth, positioning the new entity as a global partner in commercial shipping.

We created brand messaging, visual identity guidelines along with original photography then partnered with the in-house team to apply the brand across all customer touch points.

Additional credits
Brand strategy and messaging: Emmie Spencer

Ocean Technologies Group:
Unifying global maritime brands

Industry press advertisement

Corporate brochure spread

“Tacon Design were an invaluable partner from the inception of Ocean Technologies Group in 2020 through to the successful sale of the business in 2024. As a valued design partner they helped us conceive and shape the brand ID as we brought together a portfolio of pre-existing brands, they became an integral part of the team, supporting us with design services to support go to market and thought leadership campaigns.”

— Raal Harris, Chief Creative Officer, Ocean Technologies Group