In the heart of Surrey, The Oakwood is a treetop adventure playground, fitness centre and clubhouse which has been lovingly restored. Formerly Sandown Sports, the place has now been completely transformed. We worked with the new owners and the marketing team to create a fresh, vibrant and friendly new brand that would appeal to a their current members as well as attract many more.
From brand strategy, visual identity, messaging and guidelines, to the staff uniform and a complex way-finding system across the whole site.
Additional credits
Brand strategy and messaging: Emmie Spencer
Signage production: Sussex Signs
The Oakwood:
Creating a happy place
“We recently rebranded from Sandown Sports to The Oakwood, and Tacon Design supported us every step of the way. They helped us shape our new branding and ensured everything was ready on time for launch day. Everything was completed quickly, and Gemma and Jonty were incredibly helpful throughout. We couldn’t be happier with the results and highly recommend Tacon Design!”
Exterior signage
Website design
Uniform design
