Expertise: Brand Design
Unily by BrightStarr:
Changing the digital workplace forever
Unily is a revolutionary 'intranet-as-a-service' solution, created by BrightStarr to help large organisations connect with their employees. When launched in 2014, the design and implementation of the brand identity was going to be crucial to its success. Now Unily has a real global presence and is winning prestigious awards.
Marketing and Advertising
Since the launch of Unily in 2014, alongside the brand logo and guidelines, Tacon Design has produced a number of effective pieces of marketing and sales material. Due to the global respect for design and technology in the UK, the launch campaign focused on a 'Born in Britain' message. Attendees received a goodie bag containing quintessentially British items, such as Unily branded tea bags. The goodie bag itself featured a portion of the London Underground map, with station names replaced by the names of famous British inventors.
“Tacon Design has helped us transform Unily from an innovative product into a pioneering, recognised brand. From the logo to brand guidelines, to our marketing and sales collateral, Unily is now known for its unique and edgy image within our sector and Tacon Design has been an essential part of making that happen. We see them as an extended part of our team and we trust them and their creative vision completely.”
Website Graphics
Alongside the marketing material, we worked on the design of the unily.com website, creating colourful graphics to communicate the software USPs. View website...
Intranet Application Branding
We designed and created distinctive app icons for the Unily intranet application. Working closely with BrightStarr's front-end development team, we ensured the design of the user interface for the application, was fully reflective of the Unily brand.
