Expertise: Brand Design
Helping raise the UK's level of numeracy
Good numeracy is vital to each of us, and the UK with millions of adults struggling with everyday maths skills. National Numeracy wants this to change.
The target audience is very wide so the brand style is flexible for broad appeal with comprehensive guidelines helping consistent application.
The Essentials of Numeracy campaign is a nation wide drive to encourage adults to assess and improve their own numeracy skills via an online assessment and resources tool. We created a set of portraits of people who’ve seen real-life benefits from improved numeracy skills. These run as a central thread across all campaign material and help future participants relate to this important issue.
Find out more about National Numeracy and how you can get involved at nationalnumeracy.org.uk