Expertise: Brand Development

Oxford School Improvement (OUP): 
Advice and support for primary schools

Oxford Primary's School Improvement Service provides detailed information and advice to help primary schools understand and improve results across all areas of the National Curriculum.


Identity and Style Guide

The roundel style logo represents the four interlinking areas of service that Oxford Primary offers to schools. It was important the campaign materials appealed to teachers as professionals, so clean design and typographic detailing was used throughout, alongside original photography. We also created extensive guidelines to ensure consistent application.