Expertise: Brand Design

National Numeracy: 
Family Maths Toolkit branding

The Family Maths Toolkit is an initiative from National Numeracy for teachers and parents, to guide them in improving children's numeracy at home. The campaign identity stands alone, but also reflects the National Numeracy values.

 

Brand Identity and Marketing Literature

Out with age-old counting clichés, in with a bright, engaging and positive approach to maths and numeracy. The initiative needed to sit alongside the National Numeracy identity, so we used the monogram in a friendly, uplifting and positive balloon graphic, combined with engaging photography, a bright colour palette and playful illustration, to complete a trusting and appealing style.

 Logo

Logo

 Information Leaflet

Information Leaflet

Scrapbook and Activity Cards

Teachers use this scrapbook to encourage parents to make the most of opportunities in which maths and numeracy can be practiced in real life situations.  

 Illustrative Scrapbook Cover

Illustrative Scrapbook Cover

 Activity Cards

Activity Cards

To find out more visit: www.familymathstoolkit.org.uk