Expertise: Brand Development
Marketing a 'whole-school' online resource
Oxford Owl represents a step-change in the way that schools procure Oxford Primary's (OUP) range of products and services.
Existing Brand / New Style
A distinctive marketing campaign for this revolutionary 'whole-school' resource. The Oxford Owl motif already existed, so our brief was to inject visual dynamism and create a style which has clear visual links to the web-based product's bright and friendly user interface.
Marketing, Advertising and Product Information
Press advertising, online advertising, user information guidance and a printed brochure all reflected the web-based nature of the product. The depth of the Oxford Owl service was explained by simple infographics and annotated imagery.
The extensive set of application guidelines ensure the look and feel is consistently applied across all marketing applications.