Expertise: Brand Development
Oxford Owl:
Marketing a 'whole-school' online resource
Oxford Owl represents a step-change in the way that schools procure Oxford Primary's (OUP) range of products and services.
Existing Brand / New Style
A distinctive marketing campaign for this revolutionary 'whole-school' resource. The Oxford Owl motif already existed, so our brief was to inject visual dynamism and create a style which has clear visual links to the web-based product's bright and friendly user interface.
Brochure Cover
Marketing, Advertising and Product Information
Press advertising, online advertising, user information guidance and a printed brochure all reflected the web-based nature of the product. The depth of the Oxford Owl service was explained by simple infographics and annotated imagery.
'Simple Steps' Classroom Poster
Brochure Spread
“Tacon Design provides a fantastic service. Their understanding of what branding really means, and how to apply it consistently, gives their work a real edge over their competitors. Their ability to listen to the customer and give various, clearly differentiated, creative solutions to a design brief, is always welcome. An absolute pleasure to work with!”
Guidelines
The extensive set of application guidelines ensure the look and feel is consistently applied across all marketing applications.
