Expertise: Brand Development

Oxford Owl: 
Marketing a 'whole-school' online resource

Oxford Owl represents a step-change in the way that schools procure Oxford Primary's (OUP) range of products and services.   

 

Existing Brand / New Style 

A distinctive marketing campaign for this revolutionary 'whole-school' resource. The Oxford Owl motif already existed, so our brief was to inject visual dynamism and create a style which has clear visual links to the web-based product's bright and friendly user interface.

 Brochure Cover

Brochure Cover

Marketing, Advertising and Product Information

Press advertising, online advertising, user information guidance and a printed brochure all reflected the web-based nature of the product. The depth of the Oxford Owl service was explained by simple infographics and annotated imagery.

 'Simple Steps' Classroom Poster

'Simple Steps' Classroom Poster

 Brochure Spread

Brochure Spread

Tacon Design provides a fantastic service. Their understanding of what branding really means, and how to apply it consistently, gives their work a real edge over their competitors. Their ability to listen to the customer and give various, clearly differentiated, creative solutions to a design brief, is always welcome. An absolute pleasure to work with!
— Vanessa Graham, Oxford Primary (OUP)

Guidelines

The extensive set of application guidelines ensure the look and feel is consistently applied across all marketing applications. 

Oxford Owl digital design by Tacon Design