Expertise: Brand Development
BrightStarr:
Helping industry leaders to shine
BrightStarr is an industry leader in enterprise level intranet development. The new company brochure was a great success and an entirely revamped brand style, developed to work across all client touch points, soon followed. In 2014, their revolutionary 'intranet-as-a-service' product Unily was launched.
A Fresh Approach
BrightStarr operates in a highly technical field, so it is very important to present a human face of the company. Clean typography, a bright colour palette, along with careful use of iconography and natural photography, form the basis of the brand style.
Celebrating 10 Years
Summer 2016 was the 10 year anniversary of BrightStarr, a colourful badge to mark the occasion was created to use on the website and promotional material. To celebrate, a party was held at the exclusive Soho Hotel. The event required a stand-out printed invitation – a reflective purple foil block, printed on premium uncoated GF Smith card, was the solution. At the event, a timeline slideshow of key dates and photographs, showcased BrightStarr's history, a simplified version of this was created for use online.
“Tacon Design delivers exceptional design work, time and time again. They have extensive knowledge of design approaches best suited for different formats, as well as different audiences. Crucially, they have always partnered closely with me to deliver visually engaging and compelling material that meets our requirements.”
Case Studies and White Papers
A range of white papers covering tech trends and business guidance, along case studies including efficacy stats and client feedback, mean that BrightStarr has an ever-growing suite of project-specific marketing collateral. All items are produced both in print and as interactive downloads.
White paper range
White paper spread
Conference Material
Knowing how to stand out at an expo or large conference is vital in a such a crowded market. In amongst the endless iPads and screen based promos, this lighthearted 'BrightStarr News' booklet ensured the conference stand was kept busy on the day and talked about for weeks to follow.
Conference newspaper