Expertise: Brand Development
English Language Teaching (OUP):
Shaping Learning Together campaign
An organisation-wide campaign to work across all English Language Teaching (OUP) sales and marketing material. From a footer device on literature, to full exhibition material and online advertising, the design needed to be fully flexible, yet distinctive and memorable.
Campaign Style and Guidelines
We created a vibrant look and feel, working with an illustration of origami birds flying together – the act of origami itself reflecting both 'shaping' and 'learning' and the birds flying in a group 'together'. The birds are set in the OUP brand colours and swoop around the Shaping Learning Together logotype.
As branded mugs go, we like this one
Catalogues
We were also asked to create the front cover and inside pages of the ELT catalogue, for the last two years, in the SLT style. The birds featured individually on the inside pages.
Catalogue Cover
Campaign Introduction
Online
The campaign worked across the ELT website and social media pages.
Online Awareness Advertising