Expertise: Brand Development
Oxford Teachers' Academy,
English Language Teaching (OUP):
Promoting global teacher training
We were commissioned by OUP English Language Teaching (ELT) to create a fresh new look and feel for the sales and marketing of their acclaimed Oxford Teachers' Academy brand, when they launched the online version in 2015.
Look and Feel
The design needed to work with the existing identity and colours, but have a much more vibrant feel than the existing material, which felt tired and dated. We focused on individual people for the advertising photography and used the curved shapes from the logo at an enlarged size, flowing across the designs.
The marketing brochure had a more subtle approach, working with the shapes, colours and typography on the cover and featuring students inside.
This brand style worked alongside the overall ELT Shaping Learning Together campaign that we created earlier the same year - see more of this project.