Expertise: Brand Development / Campaigns and Advertising

Oxford Reading Tree: 
Sharing a love of reading

This range of children's books is undoubtedly one of the most well-known and well-loved. Creating powerful marketing and campaign pieces for such an emotive brand is always a pleasure.   

 

'We Love ORT' Campaign

In response to the government's push to encourage all children to reading for pleasure, the Oxford Primary 'We Love ORT' campaign was an opportunity to do something special. It is rarely advisable to alter a logo, but making the tree heart shaped was certainly the right thing to do here. The poster featured children's self portraits and quotes. Photography used in the brochure and other campaign material is by our own Jonty Tacon.

Poster and campaign design for Oxford Reading Tree
We thoroughly enjoy working with Gemma and Jonty at Tacon Design. We know that each job we give them will be executed with the utmost professionalism and accuracy and with a very clear understanding of the brief and of our business market requirements. Their beautiful typographic skills and considerable experience in brand design, gives us the confidence that they will deliver every time— and every time, they exceed our expectations by a mile!
— Kate Tabinor-Kunac, Head of Design, Education (OUP)
 
Brochure design for Oxford Reading tree
Educational brand brochure design
Oxford Reading tree brochure design