Expertise: Brand Development
Oxford Reading Tree:
Sharing a love of reading
This range of children's books is undoubtedly one of the most well-known and well-loved. Creating powerful marketing and campaign pieces for such an emotive brand is always a pleasure.
'We Love ORT' Campaign
In response to the government's push to encourage all children to reading for pleasure, the Oxford Primary 'We Love ORT' campaign was an opportunity to do something special. It is rarely advisable to alter a logo, but making the tree heart shaped was certainly the right thing to do here. The poster featured children's self portraits and quotes. Photography used in the brochure and other campaign material is by our own Jonty Tacon.