Expertise: Photography and Art Direction
Mason Progressive Cycles:
Capturing excellence in road bikes
We teamed up with owner Dom Mason and photographer/film maker Julian Ward to produce the product and lifestyle photography for this brand of award winning bicycles.
Some bikes deserve to be presented as works of art. Dom Mason's fall squarely into this category. We art directed and produced the project with Dom to help him realise his vision. To ensure his meticulous standards were met, we commissioned photographer and film maker Julian Ward for the five day studio shoot.
A number of location shoots were set up to show the bikes in action and to contrast with the pristine style of the studio work. This time with our own Jonty Tacon behind the lens.